What is the difference between a UX writer and a copywriter? This question often arises, especially for those who are still new to the digital world of advertising.
Copywriter focuses on making website or application users able to use the products or services offered, while the UX writer focuses on the words that someone reads or hears when they use a product or service.
Here are some differences that you can find in copywriting and UX writing.
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Copywriter
A copywriter is someone who makes useful writing to help a brand in terms of promotion and invite their target audience to get to know them to make product purchases.
Copywriters also create taglines on billboards or banners, advertisements on Facebook or Instagram, scripts, and catchy jingles on video ads that run on YouTube, television, and Videotron.
Purpose of Writing by Copywriter
Copywriters focus on making website or application users able to use the products or services offered.
Copywriter duties
Although a copywriter’s job is to write “writing”, the writing in question is not just writing, here is an explanation of the duties a copywriter usually does.
A. Determining the Target Audience
Before writing content, copywriters must know who to target to get them to buy the products or services offered. Both in terms of age, occupation, interests, demographics to behavioral (behavior).
This will help the copywriter determine the strategy in conveying the message, the type of advertisement to be made, the style of writing, to the determination of the place and time.
B. Doing Data Research
After determining the target audience (age, gender, location, hobbies), the copywriter can develop a writing strategy by adjusting the existing data. And in formulating a strategy, don’t forget to position yourself as the target audience.
For example, your target audience is a teenager with an age range of 18-24 years, then create advertising material that is in accordance with the trends being discussed by teenagers, language that is more fun and familiar to them to hear, and the selection of images or figures that are trending.
Apart from that, you also need to check your competitors to see what they are doing with their ads.
C. Thinking Creative Ideas
After all the data is obtained, develop the right strategy, start thinking about creative ideas for advertisements that will be made. These creative ideas will later make the ad more attractive, both in the use of words to the selection of images.
D. Determine the CTA
At the end of the content, you also need to create a Call to Action (CTA) button. For example, CTA invites the audience to register for a website, buy products, visit certain campaigns, or others.
UX Writer
A UX Writer is someone who compiles and writes copy in the interface of an application or website that is useful for guiding users to achieve goals and interact with digital products through language that is easily understood by many people.
UX itself stands for User Experience.
Tasks Performed by UX Writer
Here are some tasks performed by a UX Writer.
A. Collaborate with Team
UX Writers usually have to collaborate with other teams such as UX researchers, UX designers, website or application developers. Starting from the planning process, research, preparation, to testing the content created.
B. Doing Research
UX Writer also conducts research with researchers to find out the product requirements needed by website or application users. Must know what problems the user has to provide easy solutions.
Through the target audience, it can be arranged what kind of content or design is suitable for the user and of course interesting and easy for the user to deal with.
C. Writing Copy
After determining the design, the UX Writer also needs to create the architecture of the information to be conveyed.
The writing must be in words that are easily understood by many people even a layman. When writing words, of course, you will be assisted by a copywriter team.
Difference between Copywriter and UX Writer
Here are 7 differences between a copywriter and a UX Writer that you need to know.
1. Writing Techniques
Storytelling and soft selling are writing techniques that are closely related to copywriters. Usually the content they create consists of several words, such as articles.
While a UX writer has a writing technique that is shorter, denser, and easy to understand (to the point without further ado). And the content they create usually consists of words and images, or words and videos.
2. Purpose of Writing
A copywriter writes content that aims to influence readers by educating them in advance so that they understand and are interested in the products or services offered.
While the UX writer aims to create content that is commonly used for advertising purposes, for example, content for Facebook Ads or Instagram Ads.
3. Working Method
Copywriters can usually get the job done on their own. Unlike UX writers that often discuss and collaborate with product managers, engineers, UX researchers, designers, and heads of business.
4. Writing Character
The characteristic of a copywriter is writing short content. Because advertisers have very little time to attract people’s attention at the beginning, for example, people pass billboards only 3 seconds on the street.
In UX writing, the writing character is even shorter than copywriting. Because space is often limited, such as writing on buttons, the characteristics of UX writing must be clear, concise and help users understand content writing.
5. Type of Writing Skill
Copywriters need writing skills that can use effective and persuasive sentences in delivering advertisements so that the recipients of the message can do what they want.
Meanwhile, for UX writers, skills are needed to get used to writing content that can convey clear intentions with just a few words.
6. Implementation of SEO
Copywriters apply SEO only when writing on digital media and disseminated online. For example on Facebook or Instagram ads, company website landing pages, or hard selling articles.
Meanwhile, UX writers do not need to apply SEO principles in their writing.
7. Media Placement
Media placement for a copywriter is broader than a UX Writer, including print and electronic media.
Print media such as billboards, banners, brochures, and electronic media such as advertisements on television and advertisements on the radio. Some are digital and distributed online such as YouTube videos, Facebook and Instagram Ads, banners on applications and websites, to posts on social media.
Meanwhile, the media placement UX writer writes only for website interfaces and mobile applications.
Well, that’s a little explanation about the difference between a copywriter and a UX Writer. Do you think you are more interested in becoming a copywriter or UX writer? And if you know other differences, you can write them in the comments column below.
