According to Internet Live Stats says, there are between 5 to 6 billion searches every day. And Google is one of the most used search engines by users.
You can see the facts in the following image:
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| Source: Internet Live Stats |
Given the large amount of search traffic on search engines, it will certainly help increase the number of visitors who come to your website. It takes expertise and perseverance in optimizing the SEO of a website. In addition, it takes a long time because you have to do A/B testing and continue to innovate following Google’s algorithm.
But to make it happen, you also need to optimize SEO on search engines. Here are 5 SEO strategies to increase the number of website visitors:
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1. Website Optimization for Google Mobile-First Index
Given the large number of mobile (smartphone) users who use search engines, in 2018 Google officially released its algorithm called Google Mobile-First Index.
Google Mobile-First Index is one of Google’s assessments in determining the ranking of a website that uses the mobile version.
Therefore, if your website has good performance when accessed via mobile (smartphone), then you can get a good ranking on search engines, and help increase the number of website visitors.
There are 4 ways you can do website optimization for Google Mobile-First Index:
- Use CSS, JavaScript, or media that can make the website look the same if accessed via desktop or mobile.
- Set a responsive website to make the website look good when accessed on various devices , including mobile displays.
- Increase website speed.
- And check the performance of the mobile version of the website, you can use the Google Mobile Checker or Blisk tools.
2. Increase Website Speed
Website speed is also an effect on SEO to increase the number of website visitors.
A survey from Google says 53% of internet users in Indonesia leave websites that have a loading time of more than 3 seconds.
So, how long does it take to load your website? There are several tools that you can use to find out, namely Google PageSpeed Insights, GTMetrix, or Pingdom.
3. Create Quality Content
Content is one of the most influential elements in SEO optimization.
The more quality the content you create, the more visitors will be happy to visit your website.
To create quality content, there are 5 tips you need to know:
- Determine the topic of the content that you will create.
- Use the right keywords so that your content is easily found by many people.
- Create catchy content titles.
- Create engaging content to make website visitors not only read but also comment.
- Include related links (links to other content) to lure website visitors to read your other content.
4. Create an Attractive Meta Description
The meta description is also one of the influential elements so that your website is easily found in search engines.
What is a meta description?
Meta Description (meta description) is an HTML tag that contains a brief description of a web page. And usually appears at the bottom of the URL of a website page.
Here’s an example:
When website visitors do a search and see an interesting meta description, of course, it will make them interested in coming to your website. Besides being interesting, the meta description that you create must also be suitable for SEO optimization.
Here are 4 tips for creating a meta description:
- Enter keywords in the meta description.
- Pay attention to the number of characters you use.
- Create an interesting meta description.
- Make sure the content of the meta description matches the contents of the website page.
5. SEO Performance Evaluation
The last step you need to do to increase the number of website visitors is to evaluate (assess) SEO performance so that SEO performance on your website can run optimally. SEO performance evaluation needs to be done gradually and continuously.
How to do it?
- Use Google Analytics and Search Console.
- Do a crawl.
- Keyword research.
- Content performance analysis.
Thus 5 SEO strategies that you can do to help increase the number of website visitors. Have you ever done it? Which strategy is still confusing you? Let’s share in the comments column, We will answer all your confusion.
